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Long before the massive popularity of other true crime shows like Making a Murderer, The Keepers, and Serial, Dateline - celebrating its 25th anniversary this year - was already must-see TV for armchair detectives.īuzzFeed News caught up with Morrison and some of the show’s other mainstays to uncover what makes up the perfect Dateline formula, how to interview people about the worst day of their life, the surprising cooperation of law enforcement, and the tricks Dateline uses behind the scenes to maintain suspense throughout an episode. When it premiered in March 1992 with co-anchors Stone Phillips and Jane Pauley, the show was originally a newsmagazine it’s since evolved to focus predominantly on real-life murder mysteries. “Eventually, I think anybody who’s in this line of work for a period of time.we are probably better off making fun of ourselves than we are taking ourselves too seriously.”Īnd maybe that, aside from the SNL parodies and memes and tributes and celebrity fandoms and even voicing a traffic app, is why Keith Morrison has made Dateline so compelling. … Suppose I’ve built up over the years strange quirks that for some reason are familiar to people,” Morrison told BuzzFeed News this May about his metamorphosis from hard newsman to noir-style narrator. Whether he is cocking his head like a curious bird during interviews to express skepticism of a suspect’s dubious story or leaning with his arms crossed against, well, anything, the show has made him a cult icon. The Dateline Showcast-essentially the audio of a Dateline episode in podcast format-launched in May 2019 and has racked up more than 189 million downloads, with more than 20 individual episodes each reaching one million downloads.Famed Dateline correspondent Keith Morrison has a dramatic delivery that hearkens back to old-time radio mystery shows. We’re really good at telling people what we’re offering and then delivering on it.”Īnd even as it approaches its thirtieth anniversary, Dateline’s still learning new tricks, like the show’s recent expansion into podcasting. If we’re doing an investigative piece, we get to the bottom of something.


If we say we’re doing a murder mystery, it’s got murder and it’s a mystery. “I think Dateline is dependable,” Corvo told me. The storytelling is great, but the viewers that come back week after week know that they can trust we’re delivering something that is accurate and true.”ĭateline stories are also, as Corvo puts it, never a “bait-and-switch” with splashy promos promising thrills and chills that fail to materialize in the show itself. So I think for the audience, that adds to the credibility our program has. And they bring that same journalistic rigor to an investigative story the same way they will to one of our murder mysteries. “Everyone who works on our show, they all started as journalists covering a wide range of topics-the correspondents, the producers, everyone. “There’s a lot of great journalism,” Cole told me. NBC's "Dateline" correspondents, with host Lester Holt NBC “All of us have been quietly working so hard for the past several months through this tough time to bring you fascinating new stories and cases.” “I am so excited to share all my new reports on Dateline for the fall and beyond,” says Dateline correspondent Andrea Canning. Dateline drew an average total audience of 3.198 million viewers, ahead of 20/20’s 2.195 million.Ĭorvo and Cole believe the key to Dateline’s enduring power is its reliable formula of strong reporting, great storytelling, and never straying from what viewers expect of a “ Dateline story.” The new season of Dateline comes on the heels of another first-place finish on Friday nights-winning the 2019-2020 season, and most recently finishing the third quarter ahead of its chief rival on Friday nights: ABC’s long-running 20/20. Listen to the interview here: Substack Episode 1: Keith Morrison, 'Dateline NBC' I also asked him about his signature style-so distinctive he’s been parodied on Saturday Night Live-and he tells the story of a man in San Francisco who walked up to him and shouted “stop talking like that!” In an extended podcast conversation, Keith Morrison talked about working remotely-and what he misses most: the relationships he’s formed over the years with Dateline crews in cities across the country. What helped to fill the gaps left by working remotely, Corvo says, is the close bond that Dateline’s team has-most of the correspondents, producers and editors having worked together for years.
